+ 91 9312265331
Blues Musician, Filmmaker, Screen Writer, Author, People Strategy
& Employee Branding Facilitator, Sonic Branding Practitioner & Speaker
Explore the untapped creative potential in you
About
We offer a wide range of customized services from producing music and audiovisuals for creative and corporate needs. Be it for the soul or for brand promotion. Be it for employee branding or background music for films. Be it for fun or attempts to express one's self. We provide high-quality professional services supported by a team of experts in New Delhi, Mumbai, and the Netherlands.
We are one of the pioneers in India to design music and cinema driven corporate leadership development workshop modules; having conducted over 550 workshops in India and the Far East for organizations.
With our three decades of understanding of music /sound, its impact on human behavior and its relevance to brand architecture, we are the first Sonic Branding Practitioners in India.
We have recently collaborated with Utrecht, The Netherlands based Stichting Poorvi for our third film as a producer.
Certificates
Life Coach (Part 1) from ICF, USA
Foundation course in Neuro-Linguistic Programming
Introduction to Music Production and Developing Your Musicianship from Berklee College of Music
Creativity Innovation and Change from Pennsylvania State University
The Language of Hollywood - Storytelling Sound Color from Wesleyan
University
Inspiring Leadership through Emotional Intelligence from CaseWestern Reserve University
A Brief History of Mankind from The Hebrew University of Jerusalem
History of Rock from University of Rochester
Actors Course by Makarand
Deshpande
Film Appreciation Course from Film & Television Institute of India
Mythology & Screenwriting Workshop by Anjum Rajabali, Whistling Woods International
Awards & Records
U.N. instituted Karmaveer Award and Fellowship
Editor's Choice Award from International Library of Poetry,USA
Limca Book of Records for co-creation of Anthems
Music & Cinema
All India top 10 at Levi's Great Indian Rock by RSJ
Winner - Barcelona Planet Film Festival
Official Selection at Near Nazareth
Festival
Award of Merit at CanadaShorts Film Festival
Winner at Amsterdam International Film Festival
Semi-Finalist at Los Angeles Cine Fest Nominee at Golden Fox Award
Gold Script of the Year Award at India Film Project
Dada Saheb Phalke Film 'Special Festival Mention' Award
Music Education & Sonic Branding
Project top 10 case studies at International Audio Branding Congress, Oxford,
UK
Audio Branding module for Team interventions acknowledged by Limca Book of Records as the first of its kind in India
Covered as study by The Audio Branding Journal, Germany
Project top 10 case studies in the world at International Audio Branding Congress, Oxford,UK
Audio Branding module for Team interventions acknowledged by Limca Book of Records as the first of its kind in India
Shades of Anupam
Anupam gave up an established career of 11 years in maritime operations & marketing and took a dive into the fathomless world of creativity in 1997. He has worked with agents of US Lines INC, Regional Container Lines Pte. Ltd, Bengal Tiger Line GmbH and Crown Shipping Co. Pvt. Ltd.
He spent the next one and a half years exploring life that took him to the depths and heights of Himalayas.
With his corporate and extensive experience in the world of creativity, Anupam has developed processes to drive synergy in teams. He is an employee branding & people strategy facilitator and drives Emotional and Creative Quotient in teams using music and cinema. He has conducted over 550 workshops for bluechip companies in India and the Far East.
Anupam is also one of the pioneers of Sonic Branding in India. He is an author and has written a collection of short stories titled 'The Colours of Sound', published internationally by Partridge India.
Playing the Blues on the guitar since 1980, Anupam has directed music for 2 films, and over 60 animation/documentary / corporate films besides producing over 200 original songs for clients. He has been in the top 10 in India at The Levi's Great Indian Rock by RSJ with his band, The Karmic Circle. Anupam is also the founder of India's first organized guitar school, Guitar Workshop having produced 1000 students over the years.
A filmmaker & screenplay writer, his film, Mirza's Friend Ghalib has earned 21 awards/nominations / official selections at film festivals across the world. He has also written, edited, and composed background scores and directed, Tumhari Ammu. Nobody's Idol and The Yellow Journalist are at post-production stage. Anupam is working on a feature film project with an Indo-Dutch collaborator.
He is an aspiring actor having trained with Maestros. Anupam has acted as a junior artist in a Bengali series in the 80s besides a feature film. He has acted in his recent film, Tumhari Ammu' and his forthcoming film at post production stage, 'Nobody's Idol'.
Anupam is the founding Director of a boutique organization, Stargate Experiences Pvt. Ltd. He's also the ex-Director of SoundSense Experiences Pvt. Ltd (formerly Elephant SoundSense).
Anupam's is a Speaker and has spoken at Singapore Management University, SHRM, V.I.P.S. amongst many others. In his free time, he dabbles with photography, runs a weekend hobby kitchen, Bhukkhadkhana - The Kitchen of the Weekend Nawab and loves to explore the Himalayas.
Workshop
Conducted over 550 workshops / employee engagement programmes in India and Far East
Available in 3 formats - Full Day / Half Day & Online
The Magic of Anthems
Participants conceptualise, write, compose, sing, perform and
professionally record their team Anthem on site; capturing the spirit of the team and the values / vision of the organisation
The track is later processed, mixed and mastered in our studios.
Prior experience in music is not required
Case Studies / Recognition
Amongst top 10 cases studies at the International Audio
Branding Congress, Oxford, UK
Covered as case study by Audio Branding Journal, Germany
Acknowledged by Limca Book of Records as the first of its kind in India
I, Cinema & Change
wear a film director's hat
Screenwriting & Pre Production
Participants study Navarasa or the 9 core Human Emotions to capture the sprit of the team and the organisation to write their first screenplay.
With roles & responsibilities divided, the participants prepare for shooting in the pre production stage .
Available in 3 formats - Full Day / Half Day & Online
Available in both cellphone mode for closed venue workshop and full production mode for off site training programmes
Shooting
Participants break into groups with
designated roles and responsibilities and begin shooting their first film
They deal with all departments hands on.
Editing & Post Production
Participants edit, make background score etc in post production stage
The film is screened at the end of the workshop and later polished in our studios in Delhi & Mumbai before given in various formats for internal organisational use like employee branding, induction programmes, communication etc
Micro Modules
Know Your Sound
Participants go through the process of identifying how sound impacts human behavioural patterns
How to identify and manage unwanted sound in day to life
Understanding impact of music & various applications of sound
Sonic Branding & Impact on buying behaviour
Available in 2 formats - Half Day & Online
Spot On
Participants co create an advertisement spot for FM radio based on parameters of product attributes, brand architecture, product positioning, target audience, demographics etc
Available in 2 formats - Half Day & Online
Music & Film Appreciation
Participants witness the history and development of Music and Cinema in separate or combined modules. They learn to appreciate and critique music and cinema along with understanding the departments of film making in its pre production, production and post production stages
Available in 2 formats - Half Day & Online
Guitar Workshop
music lessons since 2002
The Journey
Established in 2002 in a class room that was a part of a computer academy.
In 2 months, the strength grew over 100 and the entire academy was converted into Guitar Workshop; with the former moving out.
Over the years, 1000 students have trained in music with many in main stream Indian film industry and Rock Circuit
Students in Limca Book of Record as the youngest band in India to release an Album
First Guitar school in India
In-house audio recoding facilities
In-house music video production
facilities
Lessons
Lessons are customised for every student basis their degree of development and learning abilities
Students are encouraged to learn the art of recording on DAW
Emphasis is given on development of Musical Intelligence
Skill Development is given equal importance as understanding of aural emotions
Lesson plans are primary targeted as triggering creativity and originality in students
Emphasis on theory is given after students have started to play and enjoy themselves
Students are encouraged to learn songs themselves and restructure them
Student audio recordings are considered for evaluation of progress
Lessons are not designed to teach
cover songs but to develop skills enough so that students can learn songs of their choice by themselves
Students are encouraged to study different genres and compose their own music
Progress in critiqued and examinations are not encouraged. After all music is played first !
Formats
Music lessons for large group in corporate premises
Online lessons supported by state of the art technology
Offline one - one lesson only for advanced students study music composition and audio recording
Comprehensive online course on Sonic Branding on MOOCs
Comprehensive online course in Music Composition on MOOCs - in progress
Comprehensive online course on Demystification of Music Theory on MOOCs - in progress
Mirza's Friend Ghalib
Anupam has been nurturing his passion for cinema for the past 3 decades. He took his first step towards film making in 2017 when he attended FICCI Frames in Mumbai. Next year, he released his first film , Mirza's Friend Ghalib as a Screenwriter and Director which was released on Disney + Hotstar. The film has won 21 awards / accolades / nominations from film festivals from across the world. The title song, composed by Anupam, was launched by Rolling Stones. The late theatre and cine actor, Asif Basra played the title role.
WHAT PEOPLE SAY
Subir Malik
Musician / Founder - Parikrama
First things first, Anupam is a great human being !!! I firmly believe that for a business to last longer, between 2 companies, you have to have nice people in it as well. We have worked together on many many projects, for years and years now, and it is always a pleasure to be with him. The deals are really very very transparent, clear and he ends up giving us great business, with great clients. All the very best to you Anupam
Shouvik Roy
Brand Expert
Anupam is an inspirer. I have known him for almost two decades. I have seen him inspire little children, rowdy teenagers, young adults with stars in their eyes and grown ups of all sorts - business leaders, bankers, hoteliers and his long list of fans. Learning anything from Anupam is easy - as you just have to spend time with him. I have and will always continue to wish him the best for all his professional pursuits and happy detours in life.
Santhosh Babu
Corporate Trainer & Coach
Anupam is multifaceted, experienced and innovative . He could take a brief, conceptualize to make message come alive in the most creative way and execute with perfection . He understands Organisational challenges and has experience and expertise in music to movie making to scripting, a rare combination on one person !!
Aditya Narayan
Singer / Composer
Anupam Sir is the first reason that I became a musician full -time. I learned to love not only the Guitar but music as a whole becasue of Sir's unique style of teaching us, with a focus to explore more, and apprecaite arts with a passion. He gave me one of my first jobs as a music producer. And I beleieve that for any student to get work from their mentor is bigger than any project one can ever get. I am forever in his debt.
MOMENTS - VICTORIES & FAILURES
CORPORATE FILMS
Samskara
Luxury Brand
OrgLens
Leaders in Organisation Network Analysis
Cachar Cancer Hospital and Research Centre
Outcome of a 10 hour workshop where 200 participants went through the processes of Cinema4Change & Anthems for Teams to co create an Anthem and a promotional film
Pink - Knots
Co created with active inputs and creative participation by Team Pink - Knots
Get in Touch
D1/1232 Vasant Kunj,
New Delhi 110 070
India