The Story

Anupam gave up an established career of 11 years in maritime operations & marketing and took a dive in the fathomless world of creativity in 1997.

Playing guitar since 1980, Anupam has directed music for two films, over 60 animation/documentary / corporate films besides producing over 200 original songs for clients. He is an author and has written a collection of short called'The Colours of Sound' published internationally by Partridge India. 

A filmmaker & screenplay writer, his film, Mirza's Friend Ghalib has earned 21 awards/nominations / official selections at film festivals across the world. He has also written, edited, composed background score and directed, Tumhari Ammu. Nobody's Idol and The Yellow Journalist are at post production stage.

Anupam is a corporate trainer and drives leadership in teams using music and cinema.  He has conducted over 550 workshops for bluechip companies in India and the Far East. 

He is the founding Director of SoundSense Experiences Pvt. Ltd (formerly Elephant SoundSense) and Stargate Experiences Pvt. Ltd.

Anupam is presently working on a feature film for an Indo Dutch collaboration; which is at the pre-production stage.

In his free time, he dabbles with photography, runs a weekend hobby kitchen and travels deep into the Himalayas


Awards & Records

U.N. instituted Karmaveer Award and Fellowship; Editor's Choice Award from International Library of Poetry, USA; Limca Book of Records for co-creation of Anthems


Life Coach (Part 1) from ICF, USA; Foundation course in Neuro-Linguistic Programming; Introduction to Music Production and Developing Your Musicianship from Berklee College of Music; Creativity Innovation and Change from Pennsylvania State University; The Language of Hollywood - Storytelling Sound Color from Wesleyan University; Inspiring Leadership through Emotional Intelligence from CaseWestern Reserve University; A Brief History of Mankind from The Hebrew University of Jerusalem; History of Rock from University of Rochester

Music, Cinema & Sonic Branding

All India top 10 at Levi's Great Indian Rock; Winner - Barcelona Planet Film Festival; Official Selection at Near Nazareth Festival; Project top 10 case studies at International Audio Branding Congress, Oxford; Award of Merit at CanadaShorts Film Festival; Winner at Amsterdam International Film Festival; Semi-Finalist at Los Angeles Cine Fest;   Nominee at Golden Fox Award; Gold Script of the Year Award at India Film Project


We offer a wide range of customized services from producing music and audiovisuals for creative and corporate needs. Be it for the soul or for brand promotion. Be it for employee branding or background music for films. Be it for fun or attempts to express one's self. We provide high-quality professional services supported by a team of experts in New Delhi, Mumbai, and the Netherlands.

We are one of the pioneers in India to design music and cinema driven corporate leadership development workshop modules; having conducted over 550 workshops in Inda and the Far East for organizations.

With our three decades of understanding of music /sound, its impact on human behavior and its relevance to brand architecture, we are the first  Sonic Branding Practitioners in India.

We have recently collaborated with Utrecht, The Netherlands based Stichting Poorvi for our second film as a producer.



Shades of Anupam


Get in Touch

D1/1232 Vasant Kunj, New Delhi 110 070, India

Bungalow no.175, near Jay Dev Tower, Charkop sector no. 9,Kandivali West, Mumbai 400067, India

+ 91 9312265331

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©2020 by Anupam Sen Gupta.